Drink coffee? One, two, three cups a day? Now multiply that simple act by several hundred million people every day. It’s hard to imagine the mountain of coffee beans needed to satisfy that thirst. Now, consider that those beans could work not only to create delicious brews, but also to produce a fair wage for farmers half way around the world.
This is the reality for at least a small percentage of coffee harvested for the American market because of Peace Coffee, a firm headquartered in a city you might now automatically associate with the tropical coffee bean – Minneapolis, Minnesota. In this Deep Roots Radio interview, Peace Coffee CEO (and Queen Bean) Lee Wallace describes the business’s unorthodox beginnings in 1996 and its steady growth since then.
Yes, every cup of coffee you buy could help farmers move from poverty to a living wage.
I hope you enjoy the interview.